@ChristaMatsonEmployee

I predict that VR/AR will gain traction in consumer experiences faster than B2B. Think about the VR experience watching a NFL game - you could be at home and feel like you're on the 50-yard line... without paying the premium ticket price. The production costs of creating virtual and augmented reality are pretty steep, so…

We're still figuring this out ourselves. But post-event, we'll be doing a series of virtual User Groups and roundtables to bring people together based on role and industry, providing "Best of ENGAGE" content and smaller group breakouts where folks can share and learn from each other. Just doing an email nurture or drip…

Our in-person and virtual KPIs are similar. # of registered vs # attended. Overall event satisfaction. Likelihood to recommend as a result of attending the event. Sales pipeline - # of net new contacts, # of new opportunities, closed/won business. We track at 30/60/90 days post-event and while sales pipeline attribution…

At Smartsheet, we're using On24 and Zoom Webinar for our smaller scale programs. For our ENGAGE conference, we're using Youtube livestream, Evia and Braindates.

It comes down to which type of event you're delivering. A 1hr webinar can be successfully delivered in On24, Zoom, Microsoft Teams. If you're trying to replicate more of a tradeshow conference environment online, I would recommend Intrado or Hubb. For our Smartsheet ENGAGE conference we're using YouTube livestream for…

For free events, Smartsheet Forms is a great way to collect RSVPs. But it ultimately comes down to which virtual event platform you're using. On24 requires a unique login link for each attendee, so using their reg form is more streamlined. For our Smartsheet ENGAGE conference, we're using a Marketo form, which has an API…

This is one of the harder aspects to replicate virtually. But facilitating Zoom-type, smaller "Birds of a Feather" groups have been successful. Avoid networking that is only text/chat based. It's important to have cameras on to make those personal connections. Braindates, Hopin, Zoom breakout rooms, Hubb, RunTheWorld are…

Set clear objectives, and ensure all elements of your event ladder-up to those goals. Develop your plan as a digital-first experience - short and snappy segments (TV vs theater.) Set a 2-week window prior to your event to have everything locked (presentations, speakers, etc) and then do a dry run. Test everything in…

Are you looking to attract home buyers, brokers, mortgage lenders? I think many of the same event marketing rules apply for inperson vs virtual. You could do virtual 3D tours, provide photos/renderings to help paint the picture of what the home will look like once it's built. Think about what tactics have been successful…

Hi Sara! The Captcha runs in the background (vs requiring a user to type a code within a dialog box.) See screenshot.